How does advertising influence consumption?
Everyday people turn on their TVs, go outside, surf the internet… they might see about 50 ads (that’s the number of ads I have counted so farJ). That tells you there are many companies; organizations… want to attract people to buy their products. Once they want their products to have high attentions and people to buy it, they would never show the bad side or negative side of their products. That’s why we always see and confused which choice should we make when we want to buy something because all the products seem to be perfect. When we see all the good sides, who is going to tell us about the bad sides? Because of the perfect masks like that, people would want to own those perfect products and obviously increase their consumption.
Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?
Habits are something that you don’t usually pay much attention of and do it as your routine. While we follow the habits, we don’t think lots about sustainability, about our next generations; we just don’t think that deep. To get people interested in thinking about sustainability, the government could tell us under advertisements, organizations, and social activities in order to send the messages about sustainability. If the advertisement of product we see everyday could attract people to buy the product by showing the good sides of it, why can’t the government get people’s attraction by showing the good sides of thinking about sustainability?
Do you think these advertising techniques influence what you and your friends purchase?
I think my friends do because advertisements have many ‘tricks’. To get people’s interest in their products, some of them use techniques such as celebrities, models… Because people all want to look good, be famous as celebrities and models so getting famous people to involve the ads could make people who admire that famous people to buy stuff that their idols use. For me, the reason why I don’t think it influence to me because I think kinda deeper. What I meant was companies that make contracts with famous people to involve in their advertisements are just actually business work (both sides earn money). Therefore introducing products through famous people’s statuses is just actually the famous people accomplishing their jobs.
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